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每年都有各种各样评奖活动,主办单位都希望在电视中颁奖,以期通过最现代的传播媒体提高奖项的知名度并扩大其影响。因此,在荧屏上经常见到各种名目的“电视颁奖晚会”。“颁奖晚会”的组织者和编导们,刻意在“晚会”上狠下功夫,如不惜重金邀请大腕明星,搜罗绝技绝活,将“晚会”搞得热热闹闹,“颁奖”却成了捎带的事,被文艺节目冲淡。“晚会”结束后,观众只记住了演出盛况,对颁发的什么奖、什么人获了奖,全都模糊不清。“颁奖晚会”多了又千篇一律,大同小异,其结果事与愿违,达不到初衷。前不久,中央电视台第三套节目中现场直播的《金色梦想》——第五届全国电视“金童奖”颁奖典礼,与以往有了很大不同,颇有新意,使人耳目一新,收到极好成效。
Every year, there are a variety of awards, and organizers all wish to award them on television with a view to increasing the visibility and impact of the awards through the most modern media. Therefore, on the screen often see a variety of names “television awards show.” Organizers and editors of “Awards Gala” deliberately made great efforts in the “evening party”, such as sparing no expense in inviting big names, collecting superb skills and making the “party” bustling, the “award” has become a piggyback Things, be diluted with literary programs. After the “party,” the audience only remembered the spectacular performances, what awards they presented and who won the awards. All were vague. “Awards Gala” more and more stereotyped, much the same, the result contrary to expectations, fail to reach the original intention. Not long ago, the “golden dream” of the live broadcast of the third program of CCTV - the golden prize of the fifth national television “Golden Boy Award” was quite different from the past and was quite innovative and refreshing. Excellent results.