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截止目前,由国家广电总局批准的专业电影频道在全国有6家。除了中视的CCTV-6电影频道在经营上取得巨大成功外,其余五家频道,都在边摸索边发展。专业电影频道的经营和发展是一个需要面对的新问题,相对于其他频道,专业电影频道因原则上只能播放电影,所以在经营和运作上更具有挑战性。《广告导报》作为中国最本土化的市场营销、广告互动杂志,一直把促进电视媒体的发展作为己任。为此,本刊将组织刊发这几家专业电影频道在经营中所取得一些经验和模式,让更多的读者、广告主及广告公司从中对这几家频道有更多的了解和认识。2006年,刚成立一年多的潇湘电影频道完成了4000万的广告任务,这不仅再次证明了电视湘军在电视领域中是长胜军,也表明电视专业频道有着巨大的发展空间。而取得成功的关键就在于对市场的掌控和对客户全方位,周到服务。
Up to now, the professional film channel approved by the State Administration of Radio Film and Television in the country has 6. In addition to the great success of CCTV-6 movie channel in operation, the remaining five channels are developing while exploring. The operation and development of professional film channels is a new issue that needs to be tackled. Compared with other channels, professional film channels can only play movies in principle, making them more challenging in operation and operation. As one of China’s most localized marketing and advertising interactive magazines, Advertising Guide has been promoting the development of television media as its own responsibility. To this end, we will organize the publication of some of the professional movie channels in the operation of some of the experience gained and mode, so that more readers, advertisers and advertising companies from these channels have more understanding and understanding. In 2006, Xiaoxiang Film Channel, which was established more than a year ago, completed 40 million advertising tasks. This not only proves once again that the TV Xiang Army is the victorious army in the field of television, but also shows that there is a huge room for development of the television professional channel. The key to success lies in the control of the market and all-round customer, good service.