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说起互联网,广播、电视和出版等传统媒体的从业者有这样两种共同的认识:其一,互联网是一种威胁;其二,互联网给人们以巨大的机会。对于这些从业者来说,他们所面临的最大问题是如何使互联网为“我”所用。 巨人的握手 美国在线与时代华纳史无前例的合并被普遍看作是对这两个问题的最好解决方案。将传统媒体的内容和知名品牌与新兴媒体企业的技术相结合,就必定能够创造出一个综合二者之长的全新世界!这种对未来的期待极大地刺激了投资者和
Speaking of Internet, radio, television and publishing and other traditional media practitioners have such two kinds of common understanding: First, the Internet is a threat; Second, the Internet gives people a huge opportunity. For these practitioners, the biggest problem they face is how to make the Internet the “I”. Giants Handshake The unprecedented merger between AOL and Time Warner is widely seen as the best solution to both problems. Combining traditional media content with well-known brands and emerging media companies’ technologies will surely create a whole new world of both! This expectation of the future has greatly stimulated investors and