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电子杂志是近几年来新兴的媒体传播方式。它将多种媒体元素结合起来,多方位的组织编排内容,更贴近电子时代的读者需求,给读者提供更多的认知渠道。电子杂志与视觉传达设计的联系越来越密切,对这种以图片和动画为主的特殊传播媒体而言,视觉传达设计不仅是一种形式上的美化和编排上的优化,更是引导读者充分利用和解读刊物的新体系。随着电子杂志行业的逐渐成熟和完善,其视觉设计也在不断满足读者更深层的诉求,发展出新的特点。
Ezine is a new medium of media communication in recent years. It combines a variety of media elements, multi-faceted organization of content, closer to the needs of readers of the electronic age, to provide readers with more cognitive channels. E-zine and visual communication design is more and more close, for such a special picture and animation-based media, visual communication design is not only a formal optimization of the landscaping and scheduling, but also guide readers Make full use of and interpret the new system of publications. With the gradual maturation and perfection of the electronic magazine industry, its visual design is constantly meeting the readers’ deeper demands and developing new features.