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建筑的核心是空间,空间的表达与光密不可分。在某些特定的灯光环境,如商业空间的灯光照明,一方面是完成照明功能,另一方面是根据它的照明艺术效果来吸引顾客。好的照明设计不仅给人营造一个舒适的购物环境,更会增加消费者的购买机会。本文针对南京专卖店进行现场照度测试和灯具调研,分析照度对品牌专卖店形象的影响。研究消费者对商业环境照明的要求,针对消费者的心理采取照明手段,具有一定的现实研究意义。
The core of architecture is space, the expression of space is inseparable from light. In some specific light environments, such as commercial space lighting, on the one hand to complete the lighting function, on the other hand is based on its lighting art to attract customers. Good lighting design not only gives people a comfortable shopping environment, but also will increase consumer buying opportunities. This article for the Nanjing store site illumination test and lighting research, analysis of illumination on the brand store image. Research on consumer requirements for business environment lighting, consumer psychology to take lighting means, has a certain significance of practical research.