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新媒体环境下,乡村世界的社会流动和乡村文化传播构成了乡村世界沟通的景观。新媒体语境下乡村社会流动对本土文化的影响要立足于乡村现实的土壤:首先,对于流动者来说,要面对大众媒介作为“桥”和“沟”的双重文化角色。其次,对于大众传播来说,要尽力避免狭隘的文化传播机制,避免信息单向、片面、碎片化的传播。最后,对于政府而言,我们不必把信息的传播和流动全交给写满“符号世界”和充满“拟态环境”的大众传媒,信息传播渠道应该丰富多彩,给类似于红安的革命老区一些“感知空间”、“文化空间”和“理解空间”。
Under the new media environment, the social flow in the rural world and the spread of rural culture constitute the landscape of communication in the rural world. The impact of rural social mobility on local culture in the context of new media should be based on the soil of rural reality: First, for migrants, they should face the dual cultural roles of mass media as “bridge” and “ditch” . Second, for the mass media, we should try our best to avoid the narrow mechanism of cultural transmission and avoid the unilateral, one-sided and fragmented dissemination of information. Finally, for the government, we do not have to give up the dissemination and flow of information to the mass media filled with “symbolic world ” and full of “mimicry ” environment. The channels of information dissemination should be rich and colorful, Some of the old revolutionary base areas “perception space ”, “cultural space ” and “understanding space ”.