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2013年6月3号,社交游戏大厂Zynga宣布裁去占公司总员工数18%的520名员工,同时关闭了洛杉矶、达拉斯等地的几个工作室,包括一年前高价收购的你画我猜团队。Zynga从两年前的风光无限,发展到如今见诸媒体的全是股价重创、裁撤工作室之类的负面消息,这个活生生的盛极而衰的例子,值得我们反思一下。首先分析一下Zynga所处的外部环境。Zynga从上市到现在的十几个月,整个游戏行业的竞争异常激烈,行业格局一直在变。Zynga最辉煌的时
On June 3, 2013, Zynga, the social gaming maker, announced that it will eliminate 520 employees, who account for 18% of the company’s total workforce. Meanwhile, it closed several studios in Los Angeles and Dallas, including the one you bought at a high price a year ago I guess the team. Zynga is a vivid and prosperous example that deserves our reflection from Zimbabwe’s spectacular scenery two years ago to the negative news such as the heavy selling price and the abolition of the studios now seeing the media. First analyze the external environment in which Zynga is located. Zynga from the market to the present ten months, the fierce competition in the gaming industry, the industry has been changing. Zynga the most brilliant time