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在普遍认为要收收被子准备“过冬”之际,新浪和分众却在略显寒冷的资本市场中挑起最热话题。2008年12月22日,新浪和分众传媒集团达成协议,新浪将增发4700万普通股用于购买分众传媒旗下的分众楼宇电视、框架广告以及卖场广告等资产。但在并购结构上,分众传媒保留了其互联广告业务、影院广告业务以及传统户外广告牌业务,包括此前收购的“好耶”也没有在并购之列,据有关消息称,好耶有望天价卖给Google。
While it is generally believed that quilt preparation should be “overwintering,” Sina and Focus are proving the hottest topics in the slightly colder capital markets. On December 22, 2008, Sina and Focus Media Group reached an agreement, Sina will issue 47 million additional ordinary shares for the purchase of Focus Media’s Focus Building TV, the framework of advertising and store advertising and other assets. However, in terms of M & A structure, Focus Media retains its Internet advertising business, cinema advertising business and traditional outdoor billboard business, including the previous acquisition of “Goodyear” is not in the list of mergers and acquisitions, according to sources, good yeah hope High price sold to Google.