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随着人类文明不断演进,一批具有代表性的工业成果陆续涌现,它的衍生产品之一就是工业旅游。工业旅游在发达国家由来已久,特别是一些大企业,利用自己的品牌吸引游客,同时也使自己的产品家喻户晓。在我国,越来越多的现代化企业开始注重工业旅游.如海尔、宝钢等。在电力行业,最具代表性的就是三峡大坝旅游。从火电、水电、核电到现在正在开发的风电和太阳能发电,电力工业有浓厚的工业艺术色彩,有旅游资源的天然禀赋。站在21世纪的新起点,我们要以战略思维重新审视电力工业旅游的现实意义。发展电力工业旅游既有利于促进电力行业与社会的和谐互动,又有利于促进企业文化和品牌建设。对公众而言,不仅增长了见识,还体验了电力生产过程中的乐趣;对企业而言,敞开大门让消费者了解自己,其效果是其他活动无法比拟的。同时,在电力工业旅游中增加行业文化和品牌的传播,增加了旅游的深度和厚度.也为当地居民提供了就业和增加收入的渠道,为当地政府解决了难题,为企业发展创造了良好的外部条件。但是,电力工业旅游开发需要具备一定的客观条件一是要有核心旅游产品。旅游产品要新颖、独特,具有足够的吸引力。二是要有旅游的大环境支撑。电力工业旅游产品最好与其他旅游产品连在一起,形成旅游链条。若电力工业旅游产品独立存在且远离城市,这样的发展就会面临极大的风险。三是要有交通、宾馆、餐饮等辅助环境支持。交通是旅游必备要件,良好的交通是旅游发展的基础。同时,还要在住宿、餐饮等方面享受方便、快捷、优质的服务。在开发电力工业旅游时,需全面盘点各项要件,切不可盲目跟风。
As human civilization continues to evolve, a series of representative industrial achievements have emerged one after another, and one of its derivatives is industrial tourism. Industrial tourism in developed countries has a long history, especially some large enterprises, using their own brand to attract tourists, but also to make their products known to every household. In our country, more and more modern enterprises begin to pay attention to industrial tourism, such as Haier and Baosteel. In the power industry, the most representative is the Three Gorges Dam tourism. From thermal power, hydropower, nuclear power to the wind and solar power now being developed, the power industry has a strong industrial art color, a natural endowment of tourism resources. Standing at the new starting point of the 21st century, we must re-examine the practical significance of tourism in power industry with strategic thinking. The development of power industry tourism not only helps to promote the harmonious interaction between power industry and society, but also conducive to promoting corporate culture and brand building. For the general public, not only did they increase their knowledge, they also experienced the joy of power production. For the enterprise, opening the door to consumers to understand themselves has the effect of being unmatched by other activities. At the same time, increasing the culture and brand communication in the electric power industry tourism has increased the depth and thickness of tourism, provided employment and income channels for local residents, solved the problems for the local government, and created a sound F. However, the power industry tourism development needs to have certain objective conditions First, there must be a core tourism product. Travel products to novel, unique, attractive enough. The second is to have the support of tourism environment. Power industry tourism products and other travel products are best linked together to form a tourism chain. If the power industry tourism products exist independently and away from the city, such development will face great risks. The third is to have traffic, hotels, restaurants and other supporting environmental support. Transport is an essential element of tourism, good transportation is the basis of tourism development. At the same time, but also in accommodation, food and beverage enjoy convenient, fast, high quality service. When developing tourism in the power industry, it is necessary to conduct a comprehensive inventory of the various elements and must not blindly follow the trend.