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一个国家或民族的消费行为明显受到传统文化的影响。尽管这种影响可通过调查得到,但仅以此作为市场调查的唯一对象,往往导致市场战略陷于被动或者失败。因为隐藏于传统文化背后的行为方式也会作用于人的消费行为。鉴于此,英国食品行业近年来格外重视消费群体原始模型研究,尽可能全面地反映和分析某产品在消费群体中的销售潜力。原始模型研究是召集不同层次、组织的消费者代表座谈讨论,一般20人为一个小组,从而有选择地摸清人口统计学资料,其中包括地方血统、社
The consumption behavior of a country or a nation is obviously affected by traditional culture. Although this effect can be obtained through investigations, only using this as the sole object of market research often leads to a passive or failed market strategy. Because hidden in the traditional culture behind the behavior will also affect people’s consumer behavior. In view of this, the British food industry has paid special attention to the research on the original model of consumer groups in recent years, reflecting and analyzing as much as possible the sales potential of a product in the consumer groups. The original model study was to convene discussions of consumer representatives of different levels and organizations. Generally, there were 20 people as a group to selectively understand demographic data, including local ancestry and society.