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据央视市场研究有限公司(CTR)广告监测部提供的数据显示,今年第一季度,电视、平面广告量达293亿元,比去年同期的247亿元增长了18,6%,广告花费同比增加了46亿元。但与去年的第四季度广告量的花费,环比减少了23亿元。环比的减少主要是广告投放的季节性造成的。而同比的增加,是广告投放的实实在在的增加,反映了广告活动日趋
According to statistics provided by the CCTV Market Research Co., Ltd. (CTR), in the first quarter of this year, the amount of television and print ads reached 29.3 billion yuan, an increase of 18.6% over the figure of 24.7 billion yuan in the same period of last year, and the spending on advertising increased year-on-year 4.6 billion yuan. However, the spending on advertising in the fourth quarter of last year decreased by 2.3 billion mn qoq. The decrease is mainly due to the seasonality of advertising. The year-on-year increase is a real increase in advertising, reflecting the growing advertising campaign