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一、贺岁片对大片模式的挑战众所周知,商业大片在中国成为一个话题,是在加入WTO前后才有的事情;而贺岁片成为一个事实,也只有大约十年左右的时间。若从时间上看,(商业)大片的历史在中国大陆显然要稍晚于贺岁片;而从它们各自的发展轨迹来看,它们之间相对独特的运作及发展机制,形成了中国电影史发展上截然不同的两种模式。但这种情况在近两年有了很大的变
First, New Year’s films on the challenge of large format As we all know, commercial blockbuster in China has become a topic before and after accession to the WTO things; New Year film has become a fact, only about 10 years time. From a time point of view, the history of the (commercial) blockbuster apparently later in the Chinese mainland will be on New Year’s films. From their respective development trajectories, the relatively unique operation and development mechanisms between them have shaped the development of Chinese film history Two completely different modes. But this situation has changed a lot in the past two years