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在网络视频行业普遍尚未盈利的现在,大多数视频网站已将发力重点布局于更有营销潜力的移动终端,而对移动领域的争夺也变相成为网络视频新一轮整合并购的始作俑者。目前,PPTV聚力(以下简称PPTV)已经在手机、PAD、PC、TV各端实现移动生活圈的服务,使移动视频成为用户个人标签以及信息门户,接下来将会在个性化高端体验方面进一步深化。移动智能终端作为第一屏,将成为今后用户视频消费的主体部分。而PPTV针对移动领域的专注效应,也使其先于行业占据移动终端的话语权,抢占多屏时代的这一重要阵地。
In the online video industry has not yet generally profitable now, most video sites have focused their efforts on the distribution of more mobile marketing potential of the mobile terminal, but also the battle for the mobile domain has become the initiator of a new round of online video mergers and acquisitions. At present, PPTV Polycom (hereinafter referred to as PPTV) has been in the mobile phone, PAD, PC, TV mobile life circle services to enable mobile video as a user personal label and information portal, then the personalized high-end experience will be further deepen. Mobile intelligent terminal as the first screen, will become the main part of the user video consumption in the future. PPTV focus on the field of mobile effects, but also to occupy the mobile phone industry prior to the discourse, seize the important position of multi-screen era.