论文部分内容阅读
近年来，由于产品制造以及和服务提供技术的发展趋近饱和，廉价高品质、多种多样的产品和服务已充斥市场。谁能在最快的速度推出新的产品和服务将是赢得市场的重要因素。所以产品制造和服务提供的速度早已成为企业赢得优势的核心力量的关键之一。迅速反应的导入将有助于企业经营活动范围的扩大和迅速对付市场需求，进而创造企业的利润。迅速反应（Ｑｕｉｃｋ Ｒｅｓｐｏｎｓｅ：ＱＲ）是在少量多品种的买方市场（Ｂｕｙｅｒｍａｒｋｅｔ）环境中，因应顾客的需求而以最快的速度生产顾客所需的商品或服务。其实，过去迅速反应的技术已被应用于成品的流通管理上。即由零售点（ＰｏｉｎｔｏｆＳａｌｅｓ：ＰＯＳ）以及电子资料交换（ＥｌｅｃｔｒｏｎｉｃＤａｔａＩｎｔｅｒｃｈａｎｇｅ ＥＤＩ）技术，将零售资料传递至供应商，进而决定供货的时间与数量，以达到迅速循环（ＱｕｉｃｋＣｙｃｌｅ）的目的。然而，只有这部分的迅速反应已不敷使用了，所以新的定义多将迅速反应定义成“供应链(Ｓｕｐｐｌｙ－Ｃｈａｉｎ）中整体速度之提升”。由此可知，迅速反应已经不是单纯的企业内部改革，而是原材料的取得、制造、配销垂直分工体系的整体革新。
In recent years, a wide variety of products and services are flooding the market due to the near-saturation, low-cost and high-quality product and service delivery technologies. Who can launch the fastest new products and services will be an important factor in winning the market. So the speed of product manufacturing and service delivery has long been one of the keys to a company's core strengths. Rapid response to the introduction will help expand the scope of business activities and rapid response to market demand, and then create corporate profits. Quick Response (QR) is the product or service needed to produce the customer as quickly as possible in a small variety of BuyerMarket environments. In fact, the rapid response of the past technology has been applied to the flow of finished product management. That is, PointofSales (POS) and ElectronicDataInterchange (EDI) technologies are used to transfer retail data to suppliers, so as to determine the time and quantity of supply so as to achieve QuickCycle. However, only this part of the rapid response has been used, so the new definition of rapid response will be more defined as “the overall speed of the supply chain (Supply-Chain).” This shows that the rapid response is not a mere internal reform, but the overall acquisition of raw materials, manufacturing, distribution vertical division of labor system.