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品牌是一个国家、城市和企业的综合竞争力的重要体现,是特色、优势、信誉、实力、效益等的综合体现。《国务院关于支持福建省加快建设海峡西岸经济区的若干意见》的出台,标志着海西建设站在了一个新的历史起点上,更好地发挥品牌的示范、引领、集聚和辐射效应,是贯彻落实科学发展观、实现好字当头谋发展的必然要求。近年来,福建省大力实施名牌战略,成效显著,截止目前,全省累计有99家企业的100个产品获得“中国名牌”称号,总数位居全国第5位。在福建名牌协会成立之际本刊记者采访了该会会长苍震华。
Brand is an important manifestation of the comprehensive competitiveness of a country, city and enterprise. It is a comprehensive reflection of characteristics, advantages, prestige, strength and benefits. The promulgation of the State Council’s Opinions on Supporting Fujian Province to Accelerate the Building of an Economic Zone on the West Bank of the Taiwan Strait has marked that Hercynian Construction Station has taken a new historical starting point to better exert the brand demonstration, leading, gathering and radiation effects. Carrying out the scientific concept of development and realizing the inevitable requirement of good word development through exploitation. In recent years, Fujian Province has vigorously implemented its brand strategy with remarkable success. Up to now, 100 products from 99 enterprises in the province have won the title of “China Famous Brand”, ranking fifth in the country. Fujian Brand Association was established on the occasion of the reporter interviewed the president Cang Zhenhua.