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在中国,奥运会的关注度非常高,好的营销能在奥运这一短时间内迅速提升品牌知名度。此次金龙鱼谷维多稻米油就充分借用伦敦奥运会这一体育盛世,整合多种资源充分推广了自己的品牌和知名度,为我们展示了一个黄金营销。找准切入点与奥运巧妙结合通常来讲,一般都不会把奥运和食用油直接联系起来,因此若只是单纯地贴上一个赞助商的标签,推广效果很难深入消费者心里。只有找准了结合点,才能最大化发挥奥运的作用。金龙鱼谷维多稻米油创造性地把稻米油和奥运用“含金量”、“金牌”进行了结合,突出了
In China, the attention of the Olympic Games is very high, and good marketing can rapidly enhance brand awareness in the short period of Olympic Games. The Golden Dragon Fish Valley Victoria rice oil on the full use of London Olympic Games, the prosperity of this sport, the integration of a variety of resources to fully promote their own brand and reputation, shows us a gold marketing. Identify the entry point and the Olympic clever combination Generally speaking, the Olympic Games and edible oil are generally not directly linked, so if only a simple label affixed to the sponsor, the promotion effect is difficult to penetrate the hearts of consumers. Only find the combination of points, in order to maximize the role of the Olympic Games. Arowana Valley Widuo rice oil creatively to the oil and the Olympic Games “gold content ”, “gold medal ” were combined, highlighting