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《中共中央关于制定国民经济和社会发展第十三个五年规划的建议》(以下简称《建议》)对“十三五”时期推动物质文明和精神文明协调发展提出明确要求,其中突出强调“牢牢把握正确舆论导向,健全社会舆情引导机制,传播正能量”。新时期,社会舆论环境发生了哪些变化?应该怎样健全社会舆情引导机制?人民网舆情监测室秘书长、国家互联网信息办公室网研中心特约研究员祝华新为读者解读这些问题。
The Proposal of the Central Committee of the Communist Party of China on Formulating the Thirteenth Five-Year Plan for National Economic and Social Development (hereinafter referred to as the “Proposal”) clearly sets out to promote the coordinated development of material civilization and spiritual civilization during the “13th Five-Year Plan” Emphasize “firmly grasp the correct direction of public opinion, improve the guidance mechanism of social public opinion, spread positive energy ”. In the new era, what changes have taken place in the social media environment? How should we improve the mechanism for guiding the public opinion media? People’s Network Public Opinion Monitoring Office Secretary-General, National Internet Information Office Network Research Center Special researcher Zhu Hua new interpretation of these issues for the reader.