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品牌是消费者及公众从综合角度出发对某一特定事物从心理和生理上所做出的一种肯定,一个人或者一处风景等都可以发展成为品牌对应物。在市场营销中,所谓的品牌指的就是片面的商业性品牌,也就是人们对于某一种特定的包括商标、产品、企业家以及企业四大类型商业人物的综合评价以及感受的结晶物。选择最适合公司发展的策略,要充分考虑自身的优势和特点,只有这样才能走上成功的品牌经营之路。品牌战略就是公司将品牌作为竞争力的重点,以达到
Brand is the consumer and the public from a comprehensive point of view of a particular thing psychologically and physically made a positive, a person or a landscape can be developed into a brand counterparts. In marketing, the so-called brand refers to the one-sided commercial brand, that is, people for a particular type of business, including trademarks, products, entrepreneurs and enterprises of the four types of comprehensive evaluation and feelings of crystallization. Choose the most suitable strategy for the development of the company, we must fully consider their own advantages and characteristics, the only way to embark on a successful brand management. Brand strategy is the company’s brand as a competitive focus to achieve