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在新媒体时代,作为传统媒体的电视面临着机遇与挑战。本文结合国内外传媒发展案例,提出对电视新闻报道的制作、传播过程进行优化与重构,形成“哑铃型”的电视新闻生产模式。首先,负责前端采制的新闻记者要拓展各类新媒体的传播,转型成为全媒体型记者。其次,编辑部门应增强采制与播出两个环节的黏合度,实现新闻资源在广播、网络、客户端等多平台之间的循环转化。最后,在“记者—编辑部—播出平台—受众”之间,逐步建立起反馈互动机制,从而形成一个完整的发展生态链条。
In the new media era, television as a traditional medium faces opportunities and challenges. Based on the domestic and international media development cases, this paper proposes to optimize and reconstruct the production and dissemination of television news reports and form a dumbbell-type TV news production model. First of all, journalists in charge of front-end mining should expand the dissemination of various types of new media and transform themselves into all-media reporters. Second, editorial departments should enhance the cohesion of the two aspects of acquisition and broadcasting, and realize the circulation transformation of news resources among multiple platforms such as broadcasting, network and client. Finally, gradually establish a feedback interaction mechanism between “reporter - editorial department - broadcast platform - audience”, thus forming a complete ecological chain of development.