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1、“王小二卖豆浆,能卖一块钱一碗,为什么要卖五毛钱?我们产品的毛利,要限定在一定水平,太高或太低都不合适。”注解:有时,自己给自己的优势产品降价,不要等竞争对手进入后再降价,用抬高进入的门槛,来阻止新的竞争者进入,反而能够获得长远的竞争优势,INTEL就是典范。2、2001年,杨元庆来华为参观时,杨元庆表示联想要加大研发投入,做高科技的联想,任正非以一位长者的口吻对他说:“开发可不是一件容易的事,你要做好投入几十个亿,几年不冒泡的准备。”
1, “Wang Xiao Er sell milk, can sell a dollar a bowl, why sell five cents? Our product gross profit, to be limited to a certain level, too high or too low is not appropriate.” “Note: Sometimes, oneself To their advantage product price, do not wait for competitors to lower prices, with the entry barriers to entry, to prevent new competitors to enter, but can gain long-term competitive advantage, INTEL is a model. 2. In 2001, when Yang Yuanqing visited Huawei, Yang Yuanqing said Lenovo wanted to increase R & D investment and make high-tech associations. Ren Zhengfei told him in an old man’s tone: ”Development is not an easy task for you To do a good job of investing a few hundred million years without bubbling preparations.