重推广 树品牌

• 出 处: 中国邮政
• 发表日期: 2006年10期
• 关键词: 直复营销 数据库商函 直邮 数据库营销 营销效果 营销手段 制作量 社会企业 社会认知度 现代经济

随着现代经济的发展,传统的营销方式所呈现的不足越来越多,其中最重要的一点就是营销渠道的不足。直复营销产生的意义就在于创新了营销的渠道,加深了营销与市场的接触,因此也创造了新的营销奇迹。现在,直复营销已成为一种新颖而有效的营销手段,逐步被人们所接受,而邮政凭借自身的优势也已跻身其中,开始为客户提供更为精准的服务。

With the development of modern economy, more and more deficiencies appear in traditional marketing methods. The most important point is the lack of marketing channels. The meaning of direct marketing is that the marketing channels have been innovated and the marketing and market contacts have been deepened. As a result, new marketing miracles have also been created. Nowadays, direct marketing has become a new and effective marketing tool, gradually accepted by people, and the postal by virtue of its own advantages have also been among them, began to provide customers with more accurate service.