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90年代产品营销面临多种困难。困难之一是世界市场割据封闭化。1992年欧共体就要建成一个统一大市场,美国和加拿大也在建立自由贸易体系,日本也在筹建东亚经济圈。这就意味着世界大市场正在分割成多个相对封闭的小市场,其他国家的产品要进入这些市场就会
Product marketing in the 1990s faced many difficulties. One of the difficulties is the closure of the world market. In 1992, the European Community will have to build a unified market. The United States and Canada are also establishing a free trade system. Japan is also planning to build an East Asian economic circle. This means that the world’s largest market is being divided into several relatively closed small markets. Products from other countries will enter these markets.