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2013年,国家高度重视网络等视听新媒体的建设与发展,国务院《关于促进信息消费扩大内需的若干意见》明确要求加快广电和电信业务双向进入,加强互联网新兴媒体建设,实施网络文化信息内容工程,推动优秀文化产品网络传播。国家新闻出版广电总局主管部门明确提出,在确保节目审核主导权的前提下,加大对社会资本的运用;鼓励网络视听节目服务机构打破技术界限、条块分割和所有制界限,跨地区、跨行业、跨所有制兼并重组。在技术进一步成熟并不断演进、带宽提速、政策友好的宏观环境下,2013年视听新媒体保持快
In 2013, the state attaches great importance to the construction and development of audiovisual new media such as the Internet. The State Council’s “Opinions on Promoting Information Consumption and Expanding Domestic Demand” explicitly called for the two-way entry of radio and television and telecommunications services, strengthening the construction of new media on the Internet and implementing the project of network cultural information content , Promote excellent cultural product network communication. The State Administration of Press, Publication, Administration of Radio, Film and Television clearly put forward to increase the use of social capital under the precondition of ensuring the dominance of the program audit; encourage the network audio-visual program service agencies to break the technical boundaries, fragmentation and ownership boundaries, cross-regional and cross- , Cross-ownership mergers and acquisitions. Under the macro-environment of further sophistication and continuous technology evolution, faster bandwidth and policy-friendly environment, the new audiovisual media in 2013 maintained a fast pace