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文化创意产业园是承载城市新兴创意产业并支持其发展前进的摇篮,产业园外部公共空间的创意氛围和艺术气息则是吸引高新科技企业入驻和游客光临的关键因素。本文以西安半坡国际艺术区的外部公共空间为载体,根据其地域文化和自身特色,研究字体设计在空间中营造氛围的方法,从造型、材质、色彩、视角、尺度等方面设计一套字体标志,用于园区交通标识系统、道路铺装、艺术小品等,着力营造艺术区外部空间浓厚的创意氛围。
Cultural and Creative Industries Park is the cradle of carrying the city’s emerging creative industries and supporting its development. The creative atmosphere and artistic atmosphere of the public spaces in the industrial parks are the key factors that attract hi-tech enterprises and visitors. Based on the external public space in Xi’an Banpo International Art District, this paper studies the method of creating the atmosphere in the style of font design according to its regional culture and its own characteristics, and designs a set of fonts from the aspects of shape, material, color, perspective and scale Signs, for the park traffic signs system, road pavement, art sketches, and strive to create a strong artistic atmosphere outside the creative space.