论文部分内容阅读
作为独特的传媒符号,标志(logo)一直成为传播特殊信息的视觉文化语言。最早的符号CIS精神的标识实例,是2433年前陪葬吴国楚地的曾乙侯的一只上的“曾”字形图标。无论从古代赶赴的欧式徽标、中式龙文,到现代洗练的抽象纹样、简单字标等都是在实现着标识被标识体的目的,即:通过对标识体的识别、区别。引发联想。增强记忆,促进被标识体与其对象的沟通与交流,从而树立并保持对标识体的认知。认同,达到高效提高认识度、美誉度的效果。
As a unique media symbol, logos have become the visual and cultural language that disseminates specific information. The earliest symbol of the CIS logo of the spirit of the spirit, is buried in Wu of Chu in 2433 before the one on the “Zeng” glyph icon. No matter from the ancient rushed to the European logo, Chinese Longwen, to the modern practice of abstraction patterns, simple words and so on are to achieve the purpose of identification is the identification of objects, that is: through the identification of identification, distinction. Trigger Lenovo. Enhance memory, and promote the communication and exchange between the labeled object and its object so as to establish and maintain the cognition of the labeled object. Agree, achieve the effect of raising awareness and reputation with high efficiency.