论文部分内容阅读
中央电视台综艺频道《回声嘹亮》的收视表现一直排在CCTV-3的第一梯队。《回声嘹亮》的节目内容在设计上吸纳了2011版《回声嘹亮》节目的经验和教训,分析了栏目的收视构成和观众收看的心理状况,对节目做出了内容、选材上的调整。在宣传方面,加重了在网络媒体尤其是微博上的宣传比重。具体措施主要是开展微博与电视同步直播,平时在微博中与观众及报名参与节目的选手互动,
CCTV variety channel “echo loudly” viewing performance has been ranked first in the CCTV-3 echelon. The “Echoes of the Echo” program was designed with the experience and lessons learned from the 2011 edition of the “Echoes” program, analyzed the composition of the viewing sections and the psychological conditions of the audiences, and adjusted the content and selection of the programs. In terms of publicity, the proportion of publicity on the online media, especially microblogging, has increased. Specific measures are mainly to carry out microblogging and television simultaneous live broadcast, usually in the Weibo with the audience and participants in the interactive program to participate in the program,