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手机低价广告的“猫腻” 引发的维权思考 近年来,随着手机市场竞争的日趋激烈,在低价广告“烈焰”下的价格大战打得热火朝天。随便翻翻广告,便看到主题内容为“降到你心动、送到你行动、奖到你快动”的低价广告。各种“超低价”、“1圆起售”、“论克卖价”、“机身价”、“卖手机即送10件套”、“配件1折起售”、“10万圆豪奖”、“出境游名额等著你”等令人怦然心动的字眼儿,或把消费者引得热血沸腾,或把消费者搞得一头雾水。难道零售商们都成了“慈善标兵”?这里面是否有什么陷阱呢?
In recent years, with the fierce competition in the mobile phone market, the price war under the low-cost advertising flames played in full swing. Just flip the ad, they will see the theme of “down to your heart, to your action, award-winning to your fast moving” low-cost ads. A variety of “ultra-low-cost”, “1 round sale”, “grams of grams of selling price”, “body price”, “sell mobile phone that is sent 10 sets”, “accessories 1 fold sale”, “ Hao Award ”,“ outbound tourist quotas waiting for you ”and other heart-wrenching words, or to attract consumers excited, or consumers confused. Are retailers have become “charity”? Is there any trap?