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近几年来,国产青春题材电影不断地涌现,甚至可以用泛滥一词来形容,此现象的出现在一定程度上受到消费社会的影响。在视觉文化为主导的消费社会,电影成为人们不可或缺的消费品之一。青春题材电影通过符号来建构“青春”的意义,为受众的观影心理和观影动机赋予了新的含义。本文主要通过将青春题材电影放到消费社会和视觉消费的语境下重新审视,并对青春电影受欢迎的原因进行分析,以期更好地把握受众对青春影片的观影心理。
In recent years, the domestic youth theme movies continue to emerge, or even use the word flooding to describe the appearance of this phenomenon to some extent by the consumer society. In the consumer culture dominated by visual culture, the film has become one of the indispensable consumer goods. Youth movie through the symbol to build “youth ” meaning, for the audience’s viewing psychology and motivation to give a new meaning. This article mainly revisits the theme of youth movies through the context of consumer society and visual consumption, and analyzes the reasons why youth movies are popular, in order to better grasp the audience’s psychology of the youth films.