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新产品开发是高新技术企业保持竞争优势的基本手段，它可以使企业获取高额回报，但是，无论是国外国内，统计数据表明新产品开发的失败率都很高。比如：1．美国全国工业会议在1983年发表的一份资料中认为，大约有30％的产品在投放市场后未取得成功。2．新产品开发的著名研究者B
New product development is a basic means for high-tech companies to maintain their competitive advantage. It can enable companies to obtain high returns. However, statistics from both domestic and foreign countries indicate that the failure rate of new product development is high. For example: 1. According to a report published by the National Industry Conference of the United States in 1983, about 30% of products did not succeed after being put on the market. 2. Famous researcher B for new product development