谁栽“莲花”遍地香——李怀清的扩张之道

• 作 者: 胡东升
• 出 处: 市场经济导报
• 发表日期: 1998年03期
• 关键词: 莲花味精 工业企业 规模经济 遍地香 危难之际 市场策略 中级技术人员 市场占有率 莲花集团 财政补贴

十多年前,莲花味精厂是一个年产400吨、技术落后、资金紧张、市场狭小的公办小厂,企业危机四伏,摇摇欲坠。受命于危难之际的李怀清任厂长之后,经过十多年的发展,如今,莲花味精已从地方小厂跃升全国500家最大工业企业之列,规模位居全国食品制业第一位,拥有职工1.5万人,资产总额25亿元,成为世界第一大味精企业集团。

More than a decade ago, the lotus monosodium glutamate plant was a publicly-owned small factory with an annual output of 400 tons, technical backwardness, tight funding, and a small market. Enterprises were in danger of faltering. After Li Huaiqing was appointed director of the crisis, after more than 10 years of development, Lianhua MSG has now leapt from the local small factories to the list of the 500 largest industrial enterprises in the country, ranking first in the nation’s food industry. With 15,000 employees and 2.5 billion yuan in assets, it has become the world’s largest MSG enterprise group.