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作为一家国际性企业集团,三得利自1899年创始便一贯秉承以顾客为中心的企业精神,不断倾听顾客意见,不断挑战和创新。今天的消费者,对大健康化的产品快消性需求是一种时代趋势,也是三得利进行啤酒产品创新和推广的一个理念基础,在这一点上,我们和九阳豆业的产品核心推广战略是一样的。还有一点相同的就是,我们对产品品种和产品卖点的“快更新”。1996年,三得利啤酒在上海上市推广,抓住了消费者对清爽口味的需求,开始领跑上海啤酒市场。在随后近20年的市场推广中,从清爽、超爽,到超纯、
As an international conglomerate, Suntory has been adhering to the customer-centric spirit of enterprise since its founding in 1899. It constantly listens to customers and constantly challenges and innovates. Today’s consumer demand for quicker and healthier products is a trend of the times. It is also an idea base for Suntory to innovate and promote beer products. At this point, we and the core promotion strategy it’s the same. Another thing is the same, we are selling varieties of products and products “fast update ”. In 1996, Suntory Brewery went public in Shanghai to capture the demand of consumers for refreshing tastes and to lead the Shanghai beer market. In the subsequent nearly 20 years of marketing, from fresh, super cool, to ultra-pure,