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一、我国网络广告发展现状中国互联网络信息中心(CNNIC)在北京发布《第21次中国互联网络发展状况统计报告》。①数据显示,截止到2007年12月31日,我国网民总人数达到2.1亿人,目前中国网民仅以500万人之差次于美国,居世界第二。尽管网民数的增长使得互联网普及率提高至16%,但仍低于19.1%的全球平均水平。我国域名总数达到1193万个,年增长率高达190.4%,其中CN域名数量已达到
I. Development of Internet Advertising in China China Internet Network Information Center (CNNIC) released the “21st Statistical Report on Internet Development in China” in Beijing. ① According to statistics, as of December 31, 2007, the total number of Internet users in our country reached 210 million. Currently, the number of Internet users in China is only 5 million, ranking the second in the world. Although the increase in the number of Internet users makes the Internet penetration rate increased to 16%, but still below the global average of 19.1%. China’s total number of domain names reached 11.93 million, an annual growth rate of 190.4%, of which the number of CN domain names has reached