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MBA课程是从管理和操作中总结出来的共性的东西,主要采用演绎的方法来指导工作。所以我认为MBA首先是解决通才的问题,然后才解决专业的问题,也就是说首先是学习理念,学会用MBA的理念来看待一些问题,然后再用MBA教给我们的一些技能在日常工作当中来解决一些实际性的问题。如果真能这么做,在我国现有的制度下,MBA要发挥作用是不存在什么障碍的。当然这不是说 MBA可以包罗解决每个行业的问题,任何的学科都不可能包打天下,MBA没有这个功能,它也负不起这个百科全书式的责任,它只是告诉你一些新的理念和操作方面的技能,能够帮助你更好地解决一些问题。对中国出版业来说,MBA的作用就是可以让我们的理念和行动减少盲目性,催生一批符合市场经济规律的、符合现代营销理念的
MBA courses are summarized from the management and operation of common things, the main method of interpretation to guide the work. Therefore, I think MBA is the first to solve the problem of generalists, and then to solve the problem of professional, that is to say first of all to learn the concept of learning to use MBA’s philosophy to treat some of the problems, and then use MBA to teach us some of the skills in their daily work To solve some practical problems. If this can really be done, there is no obstacle to the functioning of the MBA under the existing system in our country. Of course, this is not to say that the MBA can solve every industry problem. It is impossible for any discipline to pack the world. The MBA does not have this function. It can not afford this encyclopedic responsibility. It just tells you some new ideas and operational aspects Skills that can help you to better solve some problems. For the Chinese publishing industry, the role of the MBA is to reduce the blindness of our ideas and actions and give birth to a group of people who conform to the laws of the market economy and conform to the concepts of modern marketing