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具备了双边(多边)市场和网络外部性,平台战略主导下的商业模式就能获得成功吗?事实无绝对。在平台概念倡导者、中欧国际工商学院战略学教授陈威如看来,当平台产业在竞争阶段,最主要考虑的重点议题,就是网络的外部性、转换成本与差异化的可能。团购网站本来是一个很好的平台战略的践行者:在这个平台上有消费者和商家这两边市场。当越来越多人来购买的时候,便增加了已经加入者的效用——比如一个需要500人成团的团购项目,当人数达到450人,还差50人就可
With the bilateral (multilateral) market and network externality, can the business model under the platform strategy succeed? Facts are not absolute. In the view of platform concept advocate Chen Weiru, a professor of strategic studies at CEIBS, the most important consideration when the platform industry is in the competitive stage is the possibility of network externalities, switching costs and differentiation. Buy site would have been a good platform strategy practitioner: On this platform there are consumers and businesses on both markets. When more and more people come to buy, it increases the effectiveness of those who have joined - for example, a group purchase of 500 people, when the number of 450 people, but also worse than 50 people