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企业的文化培育和提升主要包括两个方面,即文化精神的培育和文化形象的提升。文化精神是文化形象的核心,文化形象是文化精神的外在表现形式,或者说是为了体现文化精神而塑造出来的形象。企业所蕴含的文化精神通过特定的文化形象逐渐为消费者所认知和接受,从而为企业创造更大的市场占有份额,成为确立和巩固企业的强大力量。在对企业进行文化培育、提升时,我们首先要对企业的文化精神进行定位;也可以这样讲:有什么样的企业精神就有
Culture and promotion of enterprises mainly include two aspects: the cultivation of cultural spirit and the promotion of cultural image. The cultural spirit is the core of the cultural image, which is the external manifestation of the cultural spirit or the image created to reflect the cultural spirit. The cultural spirit inherent in the enterprise is gradually recognized and accepted by consumers through a specific cultural image, so as to create a larger market share for the enterprise and become a powerful force for establishing and consolidating the enterprise. In the culture of business culture, upgrading, we first of all need to locate the cultural spirit of enterprises; can also say: what kind of entrepreneurial spirit there