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目前企业之间的竞争,表面上看是产品或服务的竞争,实质上则是企业文化的竞争。一流的企业“做文化”。企业文化为企业营造了形象观念系统,形成了企业的独特竞争优势。我国加入WTO后,中小企业既面临着机遇又面临着挑战,同时还面临着消费者观念的变化。现在消费者对品牌、企业形象、服务等文化内涵更为关注,这就迫切要求我国中小企业要加快企业文化建设的步伐,跟上快速变化的国际国内形势。
At present, the competition among enterprises, on the surface, is the competition of products or services, and in essence it is the competition of corporate culture. First-class business “to do culture.” Corporate culture for the enterprise to create a visual system of ideas, forming a unique competitive advantage. After China’s accession to the WTO, SMEs face both opportunities and challenges, while also facing changes in consumer attitudes. Now consumers pay more attention to cultural connotations such as brand, corporate image and service, which urgently urge SMEs in our country to speed up the pace of corporate culture construction and keep pace with rapidly changing domestic and international situations.