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以互联网为基础,以数字化、融合化、智能化、平台化、精准化服务为特征的新视听时代已经到来。在这场历史性的变革中,广电媒体遭遇十分严峻的挑战,面临传统模式陷阱,产业的结构性矛盾十分突出,传统媒体与网络媒体的竞争态势加速逆转,但也面临前所未有的机遇。近年来城市台成功的创新实践呈现出五个方面的共性因子,昭示着新型城市台的核心任务是适应新视听时代的要求,实施城市台2.0战略,创新发展模式:一是基础化战略,做中国传媒体系中的基础媒体;二是本土化和用户战略,做专注于服务本地用户的权威媒体;三是智能化移动化平台化战略,做以媒体为基础的智慧型城市服务平台;四是市场化战略,建立健全市场化运作的体制机制。
With the Internet as the foundation, the new audio-visual era characterized by digitalization, integration, intelligence, platformization and precise services has arrived. In this historic transformation, radio and television media face very serious challenges. Facing the traps of traditional modes, the structural contradictions in the industry are prominent. The competitive situation between traditional media and online media is accelerating but the competition is facing unprecedented opportunities. In recent years, the innovative practice of Urban Taiwan has shown its common factor in five aspects. It shows that the core task of the new urban Taiwan is to adapt to the requirements of the new audio-visual era and implement the Urban Strategy 2.0 and innovative development mode. China’s media system in the basic media; the second is the localization and user strategy, so focused on serving the local authority of the media users; Third, intelligent mobile platform strategy, to do the media-based smart city service platform; Fourth Market-oriented strategy, establish and improve the institutional mechanism of market-oriented operation.