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新闻报道的负效应并不是一个时髦的话题,在我国也较早引起业界关注。1995年10月27日,南方一家报刊刊登了一篇题为《做好事招来的横祸》的报道:广东省雷州市政协委员刘秋海救起一因车祸受伤的女青年,结果遭到误解,反被围攻、殴打,车子被非法扣留。事件报道后受众反响强烈,对忘恩负义者的丑恶行径和交警们执法的粗暴进行谴责,并由此萌生“幸亏我没遇上这种倒霉事”的暗自庆幸和以后“好事做不得”的自我忠告。同期另一报道,亦引发同样异常反响:某市长一年拒收贿款200余万元。消息一见报即引起强烈反响,群情哗然——其他领导干部都在大肆贪污受贿吗?评论界评价这两则消息:负面效应太大!
The negative effect of news coverage is not a fashionable topic, and has aroused the industry’s attention earlier in our country. On October 27, 1995, a newspaper in the South published an article entitled “Doing Good Things Invasion”: Liu Qiuhai, a member of the CPPCC National Committee in Leizhou, Guangdong province, rescued a young woman who was injured in a car accident and was misunderstood. Besieged, beaten, and the car illegally detained. After the coverage of the incident, the audience reacted strongly to reprimand the ungrateful ugly people and the brutality of traffic police enforcement. From this, I was fortunate that I had never had such an unlucky event and sincerely can not do anything else . Another report in the same period also triggered the same unusual reaction: a mayor refused to pay more than 2 million yuan a year. News of a newspaper that aroused strong repercussions, uproar in the crowd - other leading cadres are wantonly corruption bribery? Critics comment on these two news: the negative effect is too large!