论文部分内容阅读
大连的户外广告,虽没有曼哈顿广场那样瞩目的风景,也不及国内北上广那样追赶世界的雄风,但是大连作为一座新兴崛起的城市,他的城市建设日新月异,他的户外广告业发展也堪称卓越。大连的户外广告,在更加新颖、更加密集的变化中,也让城市显得更加自信。改革开放以来,作为创意文化产业的一部分,大连的户外广告发展,一直以发达国家和发达城市的经典案例为样本,他的目标是“引领东北,直指世界”。尤其最近几年,大连市政府通过一系列举措促
Dalian’s outdoor advertising, though not as spectacular as the Manhattan Plaza, nor as the glory of the country to catch up with the world like Shanghai and Guangzhou, Dalian, as a rising city, his rapid urban construction, and his outdoor advertising industry is also called excellence . Dalian’s outdoor advertising, in a more innovative, more intensive changes, but also make the city seem more confident. Since the reform and opening up, as part of the creative and cultural industries, the development of outdoor advertising in Dalian has been taking the classic cases of developed countries and developed cities as a sample. His goal is “to lead the Northeast and directly to the world.” Especially in recent years, Dalian municipal government through a series of initiatives to promote