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1997年湖南卫视上星以来,在“湖南卫视之父”魏文彬等决策层的大胆探索中,他们走出了一条差异化之路,为中国传媒业尤其是电视业开创了新的发展空间。当年资讯还不够发达,这一批改革者进行创新的参照系不是发达的欧美国家,而更多是对传统的扬弃,正如魏文彬所总结的,“妨碍体制改革和创新的关键在哪里?在我们的头脑里,在我们的思想上……要打破精神枷锁,冲破思想的藩篱,走出观念的误区”。因此,头些年的改革更多是一种对思想藩篱、陈旧模式的破除,是一种“文人式”的创新,即他们改革的追求是
Hunan Satellite TV in 1997 since the star, in the “Hunan Satellite TV ” Wei Wenbin and other policy makers in the bold exploration, they walked a road of differentiation for the Chinese media industry, especially the television industry to create a new space for development . At that time, the information was still not sufficiently developed. The reference frame for these reformers in their innovation was not the developed Europe and the United States, but more the sublation of tradition. As Wei Wenbin concluded, “What is the key to hindering system reform and innovation?” In our minds, in our minds ... we must break the shackles of our minds, break through the barriers of our minds and go out of the misunderstanding of concepts. “ Therefore, the reform in the first few years is more a kind of innovation in breaking the ideological fence and the old model and a kind of ”literati", that is, the pursuit of their reform is