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当前,国内众多高校都开设了广告设计相关专业,力图为培养具备创新实践能力的高素质广告人才贡献力量,但教学成果不尽人意。本文主要从传统教学模式下广告设计课程存在的问题,工作室模式引入教学的应用情况两个方面进行论述。
At present, many colleges and universities in China have set up advertising design-related majors and strive to contribute to cultivating high-quality advertising talents with innovative practical ability. However, the teaching results are not satisfactory. This article mainly discusses the existing problems of advertising design course under the traditional teaching mode and the application of the studio model to the teaching.