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中国品牌管理高级研修班将于2002年6月15日至16日在北京正式开课。这次办班迎合国内大、中型企业渴望提升自身品牌形象的市场需求,为中国加入WTO后有志于积极参与国际市场竞争、做百年品牌、走可持续发展之路的企业提供了一次难得的交流和研讨机会。记者获悉,同以往的研修班相比,主办单位不再拘泥于品牌管理理论的讲述,而是注重于理论与实践相结合,国际化与本土接轨,探索出一条有中国特色的品牌建设之路。北京匹夫品牌管理集团对自己多年的品牌营销推广
China Advanced Brand Management Seminar will be held from June 15 to June 16, 2002 in Beijing. This seminar caters to the market demand of domestic large and medium-sized enterprises that desire to enhance their own brand image and provides a rare exchange for those enterprises that aspire to participate actively in the international market after China's accession to the WTO and become a hundred-year brand and follow the path of sustainable development And seminar opportunities. Reporter was informed that, compared with the previous seminar, the organizers no longer rigidly adhere to the brand management theory about, but rather focus on the combination of theory and practice, international and local standards, to explore a brand with Chinese characteristics road . Beijing Pushi brand management group for many years of their own brand marketing