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三年前,新浪与NBA双方签署战略合作,三年后的8月6日,双方再次在北京联合宣布,新浪正式成为NBA中国官方互联网合作伙伴、NBA中国官方在线社区合作伙伴。对于NBA体育迷来说,这可是一件让人兴奋的事情,因为此次新浪与NBA从移动观赛、社区互动、视频直播三个方面展开深度合作,集优质NBA赛事资源打造门户、微博双观赛平台,意味着他们不仅能够在PC端,还能够在移动端,实现双平台、多终端观赛体验,同时,这对于新浪门户营销来说,也带来了新的战略打法。
Three years ago, Sina and NBA both signed strategic cooperation. Three years later, on August 6, the two sides announced once again in Beijing that Sina has officially become the official Internet partner of NBA China and the official online community partner of NBA China. For the NBA sports fans, this is an exciting thing, because the Sina and NBA from the concept of mobile spectators, community interaction, video broadcast in-depth cooperation in three areas, set high-quality resources to create NBA events portal, microblogging Dual view platform, which means they not only in the PC side, but also in the mobile terminal, to achieve dual-platform, multi-terminal tournament experience, at the same time, which for Sina portal marketing, it also brings a new strategic play.