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尹:随着中国大陆改革开放的深入发展,企业形象战略体系(CIS)越来越被中国大陆的有识之士所重视。去年,北京召开了首届“中国企业形象战略”研讨会后,全国各地相继召开CI学术会,企业形象设计公司纷纷成立。黄先生,你对这股GI热潮有何见解。黄:不久前,我曾去过大陆,看到大陆的CI已开始起步,这是令人兴奋的。台湾的CI热比大陆早,现在正向更广的领域、更高的阶段发展。21世纪经济环境的变迁,将形成太平洋边缘地区经济发展的历史最快阶段。30年前,太平洋边缘地区的国民生产总额(GNP)加起来仅及美国的一半,为欧洲的1/3;预计到公元2000年,我们的GNP会相当于北美洲的总和并超过西欧的全数。21世纪全世界的GNP大致可成四等份:
Yin: With the deepening of China’s reform and opening up, the corporate image strategy system (CIS) has been increasingly valued by people of insight in mainland China. Last year, after the first “China Corporate Image Strategy” seminar was held in Beijing, CI academic conferences were held all over the country, and corporate image design companies were established one after another. Mr. Huang, what are your opinions on this GI boom? Huang: Not long ago, I had been to the mainland, and it was exciting to see that the CI of the mainland had started. The heat of CI in Taiwan is earlier than that of the mainland. Now it is developing toward a wider area and a higher stage. The changes in the economic environment in the 21st century will form the fastest historical stage of economic development in the Pacific Rim. Thirty years ago, the total gross national product (GNP) of the Pacific Rim combined to be only half that of the United States, which is 1/3 of that of Europe. It is expected that by the year 2000, our GNP will equal the sum of North America and exceed the full number of Western Europe. . In the 21st century, the GNP of the world can be roughly divided into four equal parts: