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随着网络信息技术的发展和普及,微博慈善传播开始受到公众的广泛关注和积极参与,逐步成为一种别具特效的慈善新形式,为我国的慈善事业注入了新的活力。其具体特征表现为:公众的关注度高;短时间内能迅速汇聚成公益群体;促进传播人人慈善的公益理念;有助于公民意识的培育等。但是,在发展初期,其自身亦存在若干缺陷,为此应该形成多元合力的联动网络,更好地服务于我国的慈善事业。
With the development and popularization of network information technology, the charity communication of Weibo began to receive extensive public attention and active participation. It gradually became a new form of charity with special effects and infused new vitality into charities in our country. Its specific features are as follows: the public’s high degree of attention; can quickly converge into public interest groups within a short period of time; promote the concept of public welfare to promote the universal charity; help to cultivate the civic awareness. However, in the early stage of development, there were still some shortcomings in itself. To this end, we should form a synergistic network of multiple forces to better serve our country’s charity.