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目前消费者需求的变化已成为市场运行的主动轮,企业必须适应消费者需求采取各种创新措施,以提升企业的差异化能力,提升消费者的满意程度,为企业赢得竞争优势。
At present, the change in consumer demand has become the driving wheel of the market. Enterprises must adapt various measures to meet the needs of consumers, so as to enhance the differentiating ability of enterprises, enhance consumer satisfaction and gain competitive advantages for enterprises.