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当麦当劳、可口可乐、米老鼠、法国红酒、意大利时装不断在全球攻城略地,当好莱坞大片、韩国电视剧、日本动漫不断地“抢占”我们的影院和客厅,当知识产权问题越来越成为中美、中欧贸易争端的焦点之时,越来越多的有识之士认识到”软实力”对于当今中国的重要性。在2003年达沃斯世界经济论坛上,有记者问美国前国务卿鲍威尔“美国凭什么在未来维持领导地位”,鲍氏的回答是“靠软实力”。这也正像约瑟夫教授提出的一样,做“谦卑的强权,通过吸引别人而不是强制他们来达到你想要达到的目的”,软实力是能够真正让世界认同的力量。
When McDonald’s, Coca-Cola, Mickey Mouse, French wine, Italian fashion ceaselessly in the global siege, when the Hollywood blockbuster, Korean TV series, Japanese animation continue to “seize” our cinema and living room, when the issue of intellectual property increasingly become China and the United States, Central Europe At the time of the trade dispute, more and more people of insight realized the importance of “soft power” to China today. At the World Economic Forum in Davos in 2003, a reporter asked Powell, the former U.S. Secretary of State. “Why does the United States maintain its leading position in the future?” The answer is “depend on soft power.” And just as Professor Joseph put forward, it is “humility of power, by attracting others rather than forcing them to achieve what you want to achieve,” and soft power is the power to truly recognize the world.