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名牌就是被消费者认可的强势品牌。 流通企业同样如此。名牌商店(商场)就是强势流通。 现代整合营销理论认为,在现今商品和服务过剩的时代,不同企业同类产品的差异性已非常小,任何一种产品要想成为强势品牌并在市场立足,必须确立自身的核心优势。整合营销理论的所谓4C,首要一条就是方便消费者购买。因此,流通领域将是市场竞争最白热化的区域之一。这种竞争包含了两个方面:一是对生产企业而言,确立这一领域的核心竞争优势就是品牌的长久生存之道;二是对流通企业
Brand is recognized by consumers strong brand. The same is true of the circulation enterprises. Brand stores (shopping malls) is a strong circulation. According to modern integrated marketing theory, in the era of excess goods and services, the difference of similar products among different enterprises is very small. Any kind of products that want to become a strong brand and have a foothold in the market must establish its own core strengths. The so-called 4C integrated marketing theory, the first one is convenient for consumers to buy. Therefore, the circulation area will be one of the hottest areas in the market. This competition includes two aspects: First, for manufacturers, the establishment of the core competitive advantage in this area is the brand’s long-term survival of the road; the second is the circulation of enterprises