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截止到2012年7月底,本年度暑期档已经上映的十余部国产动画电影的票房虽然大都过了千万元大关,然而,其票房总数却达不到《冰川时代4》或者《马达加斯加3》中的任何一部,这个现象虽然昭示着国产动画电影和国外引进动画电影在市场竞争力上的巨大差距,但对于还在产业化道路上探索的国产动画来说,并不是什么新闻。然而,值得关注的是,近三年来,暑期档国产动画电影的票房还暴露出这么一个现象:首周票房,甚至首日票房,占据了一部国产动画电影
As of the end of July 2012, at the box office of over a dozen domestic animation films that have been released in the summer of this year, most of the box office films have passed the $ 10 million mark. However, the total box office receipts have not reached “Glacial Age 4” or “Madagascar 3” This phenomenon, while clearly showing the huge disparity in the market competitiveness of domestically produced animated films and imported animated films, is not a news story for domestically produced animations explored on the road to industrialization. However, it is noteworthy that in the past three years, the domestic stalls of summer movie stalls also exposed such a phenomenon: the first week at the box office, and even the first day at the box office, occupy a domestic animation movie