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学科竞赛是激发大学生的兴趣和潜能,培养大学生创新精神和实践创新能力的重要平台之一,本文根据吉首大学美术学院近年来参加全国大学生广告设计大赛和其他大赛的赛事经验,针对设计艺术类专业学生创新实践能力的培养,本文从办学定位,赛事创新平台的构建以及参赛过程管理机制和激励机制等方面,论述了学生创新实践能力和创新意识培养的具体措施。实践证明,作为一个深处武陵山
Disciplinary competition is one of the most important platforms for stimulating students ’interest and potential, cultivating students’ innovative spirit and practicing innovative ability. According to the experience of participating in National Collegiate Advertising Design Contest and other competitions in recent years, This paper discusses the students’ practical ability of innovation and specific measures to cultivate their innovative consciousness in terms of school orientation, the construction of event innovation platform and the process management mechanism and incentive mechanism. Practice has proved that Wuling Mountain as a deep